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Lisa Taylor Huff - In The Media


Daily Record, Morris Life

Tapping Inner Potential: Life coaches bring out the best in their clients

By LORRAINE ASH
DAILY RECORD, Morris Life Section, Sunday, June 20, 2004

Diane Schilke had worked in her family's business for 25 years. After a rift she found herself out of a job and out of confidence.

"I had never felt such despair," she said. "I didn't think I could be successful without this business that was handed to me on a silver platter: I was afraid of who I would have been in life without the opportunity my family gave me. I had terrible self-esteem but nobody knew it."

She was biding time working in a flower shop when Rich Largman of Mendham, a good customer, walked in. He told her he was a life coach and they chatted. She read the quote on the back of Largman's business card -- "The universe is holding its breath, waiting for you to take your place" -- David Whyte.

The thought stayed with her; and she hired the 41-year-old Largman as her coach.

"I found out I could create the life I wanted, just by changing the conversations in my head," she said. "Working with Rich, I felt valuable, and when you feel valuable, it's easy to move forward.

Recently, she and Largman reviewed how her life was going during a walk in a Bernardsville park. The 55-year-old Hillsborough Realtor had achieved most of the 10 items on her "Life Goals" list, including marrying her longtime partner, driving a BMW Z-3 convertible, having a successful real estate career, becoming physically fit and building a house to sell. She also exudes the kind of confidence borne of achievement.

"Coaching is not about talking about getting to a place you want to be," Largman said. "It's about getting to that place."

In a world racked by terrorism, war and a difficult economy, some people are turning to coaches to help reinvent themselves. Sept. 11 helped Americans realize they are not immune from death and there is nothing as precious as the present.

"Perhaps that is the silver lining of living in uncertain times: There are no rules now," said Laura Berman Fortgang of Montclair, one of the country's first life coaches and author of the new book "Now What? 90 Days to a New Life Direction" (J.P. Tarcher/Penguin, $19.95).

But negotiating the territory of personal possibilities takes an open mind, say coaches, who for the past 20 years have started to provide a support role once filled by others.

"Coaches play the role once filled by mentors," said Fortgang, 41, "and now that people move from company to company, it's hard to establish a long-term mentoring relationship."

Getting impartial guidance from family members is also difficult, she added, since their lives can be directly affected when a loved one makes a life-changing decision.

Coaches are clear about what they are not: They are not therapists. They are not advice-givers. Rather, they are professionals trained in a particular technique of question-asking. The most highly qualified complete some 200 hours of training at the likes of Coach University, perhaps the best-known coaching school in the nation, and are certified by the International Coach Federation.

The goal of the coach-client relationship is not for a coach to impose his or her judgments on a client. Rather it is to unlock the best judgments and instincts of the client. The difference is profound.

Largman put it this way: "Everyone has magnificence inside them. My job is to help bring it out."

Many sets of coaches and clients rarely physically meet, and often do so only to celebrate a client's success. Thirty- to 45-minute phone conversations, usually weekly, are enough to keep most clients focused. Rates range from $250 to $500 monthly, depending on the coaches' experience level and on the length of the sessions and if they're conducted in person, as they sometimes are.

Fortgang, a contributing editor of Redbook and one of the country's celebrity coaches, charges individual clients $1,000 to $1,500 a month.

The process is called life -- not career -- coaching because separating the two is not necessarily fruitful.

"We all live one life," Largman said. "Achieving a big professional goal will open something in your personal life and vice versa."

What coaches try to unlock is simple but not easy -- personal passions. Finding what clients love often is a matter of helping them remember, according to Fortgang, who holds that a large part of the coaching process is getting people in touch with the past.

"Somewhere along the line they made very logical decisions that took them away from the more heart-based things," she said.

Sometimes realigning a life to be happier and more in touch with personal passions requires subtle changes. At other times the changes are more dramatic. A sales trainer turns minister. A gymnast whose career was cut short by an injury and worked for years as a manager in an office furniture store starts studying sports psychology. The president of a food marketing company creates a five-year vision for his business and increases sales.

Coaching is about concrete results such as these, and coaches have a way of breaking down personal inclinations, education, experience and expertise into component parts and helping a client rebuild them into a new lifestyle, or line or style of work. Or just a stronger and more viable existing enterprise.

A variety of concrete exercises can be used to work the magic. Fortgang, for instance, urges some clients to moonlight or volunteer in fields that attract and intrigue them.

Life as an egg

Using the metaphor of an egg, she also urges them to think about who they are as opposed to what they do. Innate talents and passions are the cores, or yolks, of personhood, she writes in "Now What?" Individual job descriptions, or skills, are the whites. A yolk is an unchangeable thing, the dream, but the whites can vary. Realizing this cracks open an individual's career opportunities.

One woman who attended a talk by Fortgang responded immediately to the metaphor, sitting up in her seat and sharing that she had been frustrated by unsuccessful attempts to thrive in her dream job of newscaster. The yolks/whites concept caused her to realize the essence of that news business dream -- its inner wellspring -- was a passion to be a source of information that helped people. Immediately, new career possibilities sprang to her mind.

Lisa Taylor Huff, a Mendham coach, urges clients who feel tired at the prospect of looking for yet another job in a field that does not excite them to think about what skills they have that are transferable to other professions.

She also gives clients field work assignments to loosen up their notions of what is possible for them. Bob Drum, 37, of Andover benefited from one such assignment. He wrote up an interview of himself as if it were an article to appear in a publication.

"The idea was to focus on the things about him that were newsworthy," said Huff, 43.

In conversation, Huff and Drum, who had spent 15 years in network security jobs, unearthed his passion for writing. At one point in his life, nothing had made him more happy than writing, but he had abandoned the pursuit.

"I left a long-term computer career at one company at the end of 1997," Drum said. "I bounced around from company to company following the same methodology. I looked for these things: How much money can I make? What are the benefits like? What's the geography like? Is the work within the technology background I have? I was very successful at raising my salary but I was also really successful at making myself miserable. I fully would have anticipated repeating that pattern had I not found Lisa."

In the past three months he has landed another high-tech job, but one that deals as much with people as with technology. He loves it. As he earns a living, he also is taking writing courses, strengthening his skills in his oldest love, and he anticipates earning a master's in fine arts so that, eventually, he will teach writing on a college level.

His life, he said, is enlivened.

Making choices

One of Largman's key techniques is to bring clients along what he calls a "spectrum of awareness". The first end of the spectrum, he said, is showing people that their lives are comprised of a series of choices and that they can choose love or fear, happiness or misery.

"After they realize they can choose comes the consciousness they are choosing every moment," he said. "After that comes the realization they have a responsibility to make the best choices."

Largman is convinced anything is possible in anyone's life. His conviction stems from two life scenarios. The first is a trip he took with his father to Derinkuyu, an immense and elaborate underground city in Turkey built by Christians wanting to escape persecution by the Romans.

The other is a scene from the movie "Apollo 13," in which NASA scientists realize they need to talk the astronauts on the seriously damaged spacecraft into creating an adapter that will filter carbon dioxide out of the air. Before that, though, they need to figure out how to make the adapter using only random materials available to the crew in space.

A NASA scientist dumps a box of supplies, including tape and a hose, on a table, and presents the challenge.

"You know what? They do it," Largman said. "Moments like that are how I know people can really do anything."

That is the theme of a coach -- using elements, evident and latent, to change life for the better.

Lorraine Ash can be reached at 973-428-6660 or lvash@gannett.com.

Copyright ©2004. Daily Record.

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